Some publications by people running for an official position show « my mug on every page »: cutting a tricolore ribbon here, making a selfie with someone powerfull there, a picture of Me-myself-and-I. it’s childish and immature but that’s the way some politicians are.
Donald Trump has this serious flaw : he absolutely wants to put his name on everything he touches. He is a goatskin full of wind, which means he is so cocksure that he is empty. Nothing between the ears and nothing in the trunks.
Examples of Trump’s branding : the JFK Center in Washingyon is now the Trump center. On December 23rd, the Navy announced the construction of a new class of warships named after him. In 2026, for the 1776 anniversary, the Treasury will issue a one-dollar coin with Donald’s image on each side. He is building Trump towers, alle over the world (Djedda, Vietnam, Vatican, etc… ooops, not in the Vatican) and also golfs’ resorts.
One of his Florida properties will host the G20 summit in 2026 : the concept of conflict of interest has disappeared in Washington. Since his re-election, according to The Wall Street Journal, his family empire’s activities have generated at least $4 billion in revenue. A triffle for a man who was on the verge of bankruptcy a year earlier and was financially rescued by his buddy Putin.
Tucker Carlson, the far-right polemicist, has been cozying up to Nick Fuentes, a great admirer of Hitler and, of course, an antisemite. Tucker was supported by Kevin Roberts, president of the Heritage Foundation. There have been numerous departures from this think tank in the past week.
Absolute loyalty to the leader has replaced competence. But this doesn’t stop the MAGA movement, as highlighted by the invective between influencers, such as Candace Owens and the others at Turning Point, or Steve Bannon and Tucker Carlson: each defends their own turf.
Donald Trump is desperately displaying his name now to avoid political deletion tomorrow, in fratricide fights. After the mid-term he will be just a lame duck president like any other before him. Looking at the bullets flying and counting the deads?